NetEnt is a Swedish casino game developer specialising in online slots. The company also offers classic table and card games, which are equally popular with players around the world. The provider’s range includes dozens of beautifully designed slot games with high payout rates that leave competitors far behind in terms of graphics and gameplay.
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NetEnt’s roots go back to 1996, when the company was founded by Pontus Lindwall and Bill Lindwall as a subsidiary of the land-based casino operator Cherryföretagen AB. This was a time when the internet was just beginning to conquer the world, and few had heard of online gambling. The Swedes proved to be visionaries – they saw potential where others saw only an experiment.
In 2000, the company launched its first online casino, and in 2002 it went public on the Nasdaq Stockholm stock exchange. This step demonstrated serious intentions and attracted the investments necessary for scaling. By 2011, NetEnt launched its NetEnt Touch platform – a revolutionary solution for mobile devices that was ahead of its time.
| Parameter | Data |
|---|---|
| Official Name | NetEnt AB (Net Entertainment) |
| Year Founded | 1996 |
| Headquarters | Stockholm, Sweden |
| Founders | Pontus Lindwall, Bill Lindwall |
| Parent Company | Evolution AB (since 2020) |
| Stock Exchange Listing | Nasdaq Stockholm (2002-2020) |
| Number of Employees | ~1,000 (before merger) |
| Offices | Sweden, Malta, Gibraltar, Ukraine, Poland, USA, India |
| Main Licenses | UK Gambling Commission, Malta Gaming Authority, Gibraltar Gambling Commission, Alderney Gambling Control Commission |
| Number of Games | 200+ slots, table games, live casino |
| Language Support | 25+ languages |
| Currencies | 20+ currencies |
Company Management (current information requires verification)
| Position | Name | Period |
|---|---|---|
| CEO NetEnt (last) | Therese Hillman | 2017-2021 |
| Chairman of the Board (last) | Fredrik Erbing | 2019-2020 |
| CEO Evolution AB (after merger) | Martin Carlesund | 2020-present |
| Chief Product Officer | Todd Haushalter | 2020-present |
After NetEnt’s acquisition by Evolution Gaming in 2020, the management structure was integrated into Evolution AB. Many NetEnt executives either left their positions or were transferred to positions within the combined company. For current information about the current management, it is recommended to refer to Evolution AB’s official corporate documents.
NetEnt never chased quantity-they chose the path of quality. Every slot from this provider is a work of art where mathematics meets visual magic. The company brought cinematography to the industry: their games resemble interactive films more than simple slot machines with spinning reels.
The technological side is no less impressive. NetEnt was among the first to implement HTML5, abandoning the outdated Flash. Their games work flawlessly on any device – from desktop computers to smartphones, maintaining graphics quality and animation smoothness.
Branded slots are a separate pride of the company. Guns N’ Roses, Jimi Hendrix, Jumanji, Vikings – NetEnt masterfully transforms cultural phenomena into gaming format, preserving the spirit of the original and adding unique game mechanics.
NetEnt constantly experiments. They created NetEnt Live Casino – a platform for live dealer games that competes with market leaders like Evolution Gaming. NetEnt’s studios are equipped with state-of-the-art technology, and broadcast quality is impeccable.
VR slots are another area where the company proved itself a pioneer. Gonzo’s Quest VR immerses players in the Amazon jungle as if they were actually there. Although virtual reality hasn’t yet become mainstream, NetEnt is ready for this future.
The Megaways system (licensed from Big Time Gaming) was integrated into several NetEnt slots, showing the company’s willingness to adapt and use the best mechanics on the market.
NetEnt holds licenses from the strictest regulators: UK Gambling Commission, Malta Gaming Authority, Gibraltar Gambling Commission. Their games regularly undergo audits by independent organizations like eCOGRA, which guarantees the fairness of the random number generator and compliance with the stated RTP (which usually ranges from 95% to 97%).
What distinguishes NetEnt from competitors? First, polish. Every detail is thought out to the smallest detail – from sound design to button animations. Second, balance. Their games are equally well-suited for beginners and experienced players. Third, versatility. The betting range allows playing with any bankroll.
The Autoplay feature at NetEnt is one of the most flexible on the market. You can configure auto-play as you wish: stop when winning a certain amount, when reaching a certain balance, after a certain number of spins.
NetEnt doesn’t just create games – they shape trends. When NetEnt releases a slot with a new mechanic, within six months similar solutions appear from a dozen other providers. Their visual style has become the standard, and their approach to storytelling in slots has changed the perception of the genre.
The company actively shares experience with the industry, participating in conferences and advocating for responsible gaming. NetEnt was among the first to implement tools for preventing gambling addiction directly into their products.
In 2020, an event occurred that changed the industry landscape – Evolution Gaming acquired NetEnt for $2.1 billion. This merger united the leader in slot production and the absolute king of live games. The synergy of two giants opened new opportunities for integration and cross-platform solutions.
Today, NetEnt continues to release 40-50 new games per year, maintaining a balance between classic slots and innovative solutions. Their portfolio includes over 200 games available in thousands of the best online casinos worldwide.
The company adapts to new realities: market regulation, changing player preferences, technological shifts. And it does so with the same elegance as 25 years ago.
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